In my Advertising Photography class at UW-Stout we were given the opportunity to participate in the D&AD New Bloods Awards. Teams work with real brands to create an advertising campaign and a two minute pitch video.

We were given On as our brand and were tasked with creating a campaign to help reach potential Gen Z buyers.

We integrated an app into our campaign and I worked on creating the UI design of the app for our pitch video.

I created the UI of the app in Photoshop then moved everything into After Effects for animation.